DEMAND MANAGEMENT STRATEGIES FOR ASSEMBLE-TO-ORDER PRODUCTION ENVIRONMENTS

被引:13
作者
GUERRERO, HH
机构
[1] College of William and Mary, School of Business Administration, Williamsburg, VA
关键词
D O I
10.1080/00207549108930047
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
This research focuses on the relatively new topic of demand management (DM) in an assemble-to-order production environment. Its objective is to present a framework for analysing and understanding the complex issues of DM. Special attention is given to situations where production is sustained at a relatively constant rate and demand management is needed to consume production capacity in an efficient manner. The research presents: (1) an examination of the assemble-to-order environment and several naive but logical strategies for demand management; (2) definitions of order types experienced by demand management systems; (3) an explanation of a simulation model and factors; and (4) an assessment of the simulated performance of the strategies.
引用
收藏
页码:39 / 51
页数:13
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