RELIABILITY - REVIEW OF PSYCHOMETRIC BASICS AND RECENT MARKETING PRACTICES

[1] THE ESTIMATION OF RELIABILITY WHEN SEVERAL TRIALS ARE AVAILABLE [J]. PSYCHOMETRIKA, 1947, 12 (02) : 79 - 99

[2] [Anonymous], 1972, SOC SCI RES, DOI DOI 10.1016/0049-089X(72)90082-8

[3] Best R., 1976, ADV CONSUM RES, V3, P88

[4] BEST RJ, 1977, ADV CONSUM RES, V4, P19

[5] BETTMAN JR, 1975, J CONSUM RES, V1, P1, DOI 10.1086/208602

[6] Bohrnstedt GW, 1970, ATTITUDE MEASUREMENT, P81

[7] BROOKER G, 1975, ADV CONSUM RES, V2, P563

[8] TEST RELIABILITY ESTIMATED BY ANALYSIS OF VARIANCE [J]. BRITISH JOURNAL OF STATISTICAL PSYCHOLOGY, 1955, 8 : 103 - 118

[9] Campbell J.P., 1976, HDB IND ORG PSYCHOL, P185

[10] AVERAGE VALUES OF MEAN SQUARES IN FACTORIALS [J]. ANNALS OF MATHEMATICAL STATISTICS, 1956, 27 (04): : 907 - 949

[1] THE ESTIMATION OF RELIABILITY WHEN SEVERAL TRIALS ARE AVAILABLE [J]. PSYCHOMETRIKA, 1947, 12 (02) : 79 - 99

[2] [Anonymous], 1972, SOC SCI RES, DOI DOI 10.1016/0049-089X(72)90082-8

[3] Best R., 1976, ADV CONSUM RES, V3, P88

[4] BEST RJ, 1977, ADV CONSUM RES, V4, P19

[5] BETTMAN JR, 1975, J CONSUM RES, V1, P1, DOI 10.1086/208602

[6] Bohrnstedt GW, 1970, ATTITUDE MEASUREMENT, P81

[7] BROOKER G, 1975, ADV CONSUM RES, V2, P563

[8] TEST RELIABILITY ESTIMATED BY ANALYSIS OF VARIANCE [J]. BRITISH JOURNAL OF STATISTICAL PSYCHOLOGY, 1955, 8 : 103 - 118

[9] Campbell J.P., 1976, HDB IND ORG PSYCHOL, P185

[10] AVERAGE VALUES OF MEAN SQUARES IN FACTORIALS [J]. ANNALS OF MATHEMATICAL STATISTICS, 1956, 27 (04): : 907 - 949