Polls and Elections Editorial Cartoons 2.0: The Effects of Digital Political Satire on Presidential Candidate Evaluations

被引：26

作者：

Baumgartner, Jody ^{[1
]}

机构：

[1] East Carolina Univ, Polit Sci, Greenville, NC 27858 USA

来源：

PRESIDENTIAL STUDIES QUARTERLY | 2008年 / 38卷 / 04期

关键词：

D O I：

10.1111/j.1741-5705.2008.02675.x

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

While the number of full-time editorial cartoonists has declined in the past few decades, several have taken their craft online in the form of animated Flash cartoons. In this article I test the effects of one of the more popular animated editorial cartoons on presidential candidate evaluations of 18-to 24-year-olds. A posttest-only experimental design was used to survey students from several universities in six states. The results from this online experiment suggest that these editorial cartoons have a negative effect on candidate evaluations. However, viewing the clip did not change candidate preferences and an analysis of the control group suggests that viewership of online humor may have a positive effect on political participation.

引用

页码：735 / 758

页数：24

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