ECONOMETRIC ANALYSIS OF EFFECTIVENESS OF US ARMYS 1971 PAID ADVERTISING CAMPAIGN

被引：3

作者：

EPPS, TW ^{[1
]}

机构：

[1] UNIV VIRGINIA,CHARLOTTESVILLE,VA 22901

来源：

关键词：

D O I：

10.1080/00036847300000026

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：261 / 269

页数：9

共 10 条

[1]

ALTMAN SH, 1971, AM ECON REV, V61, P649

[2] EARNINGS, UNEMPLOYMENT, AND SUPPLY OF ENLISTED VOLUNTEERS [J].

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[3]

Altman SH, 1967, AM ECON REV, V57, P19

[4]

*AUD SURV INC, UNPUBLISHED REPORT

[5]

Christ C. F., 1966, ECONOMETRIC MODELS M

[6]

EPPS TW, UNPUBLISHED MANUSCRI

[7]

FISHER AC, 1969, AM ECON REV, V59, P239

[8]

*GATES COMM, 1970, REP PRES COMM ALL VO

[9]

*OP RES CORP, AM ECONOMIC REV

[10]

*ROME ARN CO, UNPUBLISHED REPORT