ADVERTISING EXPENDITURES: A SUGGESTED TREATMENT

[1] CHAMBERLIN EH, 1936, THEORY MONOPOLISTIC, P217

[2] SHONE RM, 1933, REV ECON STUD, V2, P225

[3] SMITH, 1935, Q J ECON, V49, P542

[4] SMITH, ADVERTISING COSTS EQ, P62

[5] SMITH H, 1933, REV ECON STUD, V2, P62

[6] THE IMPUTATION OF ADVERTISING COSTS [J]. ECONOMIC JOURNAL, 1935, 45 (180) : 682 - 699

[7] SOUCEY RD, 1939, REV ECON STUD, V6, P222

[8] STIGLER GJ, 1940, J POLITICAL EC, V48, P537

[9] YNTEMA TO, 1934, AM EC REV S, V24, P21

[10] Advertising and the Maximisation of Profit [J]. ECONOMICA-NEW SERIES, 1940, 7 (27): : 318 - 321

[1] CHAMBERLIN EH, 1936, THEORY MONOPOLISTIC, P217

[2] SHONE RM, 1933, REV ECON STUD, V2, P225

[3] SMITH, 1935, Q J ECON, V49, P542

[4] SMITH, ADVERTISING COSTS EQ, P62

[5] SMITH H, 1933, REV ECON STUD, V2, P62

[6] THE IMPUTATION OF ADVERTISING COSTS [J]. ECONOMIC JOURNAL, 1935, 45 (180) : 682 - 699

[7] SOUCEY RD, 1939, REV ECON STUD, V6, P222

[8] STIGLER GJ, 1940, J POLITICAL EC, V48, P537

[9] YNTEMA TO, 1934, AM EC REV S, V24, P21

[10] Advertising and the Maximisation of Profit [J]. ECONOMICA-NEW SERIES, 1940, 7 (27): : 318 - 321