A CROSS-NATIONAL COMPARISON OF CONSUMER RESEARCH MEASURES

被引:203
作者
PARAMESWARAN, R [1 ]
YAPRAK, A [1 ]
机构
[1] WAYNE STATE UNIV,MKT,DETROIT,MI 48202
关键词
D O I
10.1057/palgrave.jibs.8490398
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:35 / 49
页数:15
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