MARKETING OF SERVICES - EVALUATION OF THEORY

被引：25

作者：

WYCKHAM, RG

FITZROY, PT

MANDRY, GD

机构：

[1] SIMON FRASIER UNIV,BURNABY,BRITISH COLUMBI,CANADA

[2] MANCHESTER BUSINESS SCH,MANCHESTER,ENGLAND

来源：

关键词：

D O I：

10.1108/EUM0000000005058

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：59 / 67

页数：9

共 11 条

[1]

BUELL VP, 1970, HDB MODERN MARKETING, P1

[2]

CLARK C, 1957, CONDITIONS EC PROGR, P491

[3] ENVIRONMENTAL FACTORS AND MARKETING PRACTICES [J].

DOUGLAS, SP ;

WIND, Y .

[4]

ELAUSARY AL, 1973, J MARKETING JUL, P1

[5]

KOTLER P, 1969, J MARKETING JAN, P10

[6]

LEVITT T, 1972, HARVARD BUSINESS SEP, P42

[7]

LEVITT T, 1972, HARVARD BUSINESS SEP, P41

[8]

LEVITT T, 1972, HARVARD BUSINESS SEP, P43

[9]

STANTON WJ, 1967, FUNDAMENTALS MARKETI, P572

[10]

1968, STANDARD INDUSTRIAL