ADVERTISING, RESEARCH-AND-DEVELOPMENT EXPENDITURES AND THE MARKET VALUE OF THE FIRM

被引：354

作者：

CHAUVIN, KW

HIRSCHEY, M

机构：

来源：

关键词：

D O I：

10.2307/3665583

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：128 / 140

页数：13

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