KNOWLEDGE-BASED SYSTEMS FOR STRATEGIC MARKET PLANNING IN SMALL FIRMS

被引：21

作者：

BORCH, OJ

HARTVIGSEN, G

机构：

[1] Nordland Research Institute, Bodø

[2] Department of Computer Science, University of Tromsø, Tromsø

来源：

DECISION SUPPORT SYSTEMS | 1991年 / 7卷 / 02期

关键词：

ARTIFICIAL INTELLIGENCE; DECISION SUPPORT SYSTEMS; EXPERT SYSTEMS; FISH INDUSTRY; KNOWLEDGE-BASED SYSTEMS; MARKETING; MARKET SEGMENTS; STRATEGIC DECISION MAKING; STRATEGIC MARKET PLANNING;

D O I：

10.1016/0167-9236(91)90053-E

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This paper gives an overview of strategic planning and decision-making in small firms, together with a discussion of the use of knowledge-based systems in strategic market planning. Furthermore, we describe the STRATEX system, which is a knowledge-based system for strategic market planning in the export trade of fish and fisheries products. The results of the pilot system development of STRATEX are briefly presented, along with a discussion of needs for further developments in this field.

引用

页码：145 / 157

页数：13

共 66 条

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