NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE

[1] AAKER DA, 1969, 50 U CAL I BUS EC RE

[2] CARMAN JM, 1966, J ADVERTISING RES, V6, P23

[3] SOME METHODS FOR STRENGTHENING THE COMMON X2 TESTS [J]. BIOMETRICS, 1954, 10 (04) : 417 - 451

[4] Cramer H, 1946, METHODS MATH STAT

[5] KENDALL M, 1963, ADV THEORY STATISTIC, V2

[6] KUEHN A, 1958, THESIS CARNEGIE I TE

[7] Massy W.F., 1970, STOCHASTIC MODELS BU

[8] MCCONNEL D, 1968, J MARKETING RES, V5, P304

[9] TESTING BRAND-SWITCHING MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (04) : 401 - 409

[1] AAKER DA, 1969, 50 U CAL I BUS EC RE

[2] CARMAN JM, 1966, J ADVERTISING RES, V6, P23

[3] SOME METHODS FOR STRENGTHENING THE COMMON X2 TESTS [J]. BIOMETRICS, 1954, 10 (04) : 417 - 451

[4] Cramer H, 1946, METHODS MATH STAT

[5] KENDALL M, 1963, ADV THEORY STATISTIC, V2

[6] KUEHN A, 1958, THESIS CARNEGIE I TE

[7] Massy W.F., 1970, STOCHASTIC MODELS BU

[8] MCCONNEL D, 1968, J MARKETING RES, V5, P304

[9] TESTING BRAND-SWITCHING MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (04) : 401 - 409