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IMPLEMENTATION OF RESPONSE LATENCY MEASURES

被引：15
作者：
MACLACHLAN, J
CZEPIEL, J
LABARBERA, P
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 04期
关键词：
D O I：
10.2307/3150832
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：573 / 577
页数：5
相关论文
共 8 条
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[4]   Studies in decision II An empirical test of a quantitative theory of decision [J].
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[5]  
JOHNSON DM, 1939, ARCH PSYCHOLOGY
[6]  
LABARBERA P, 1979, J ADVERTISING R 0619, P49
[7]  
MACLACHLAN J, 1977, RESPONSE LATENCY NEW
[8]   THE EFFECT OF CHANGED POLARITY OF SET ON DECISION TIME OF AFFECTIVE JUDGMENTS [J].
SHIPLEY, WC ;
NORRIS, ED ;
ROBERTS, ML .
JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1946, 36 (03) :237-243
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