WHAT YOUNG-ADULTS SAY ABOUT FACTORS AFFECTING FOOD-INTAKE

Little research has been conducted examining the food choice behaviors of young adults. The few studies reported have been limited to college students and used survey questionnaire techniques. This study sought to describe a broader sample of young adults and to gather information about reasons for food choice behavior using a qualitative method. Fifty-seven focus group interviews were conducted across seven states with 270 young adult participants. The interviews were focussed on discussions of food-related behaviors. Across all states consistent responses were given regarding time constraints, financial barriers and health concerns impacting food choice. Varying responses between states seemed related to racial and ethnic differences among participants. These results suggest that the effectiveness of efforts to promote positive food behavior change among young adults may be improved by incorporating means to overcome common barriers.