ADVERTISING ATTITUDES IN WEST-GERMANY AND THE UNITED-STATES - ANALYSIS OVER AGE AND TIME

被引：6

作者：

ANDERSON, RD ^{[1
]}

ENGLEDOW, JL ^{[1
]}

BECKER, H ^{[1
]}

机构：

[1] UNIV PORTLAND,PORTLAND,OR 97203

来源：

关键词：

D O I：

10.1057/palgrave.jibs.8490667

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 38

页数：12

共 19 条

[1]

AHMAVAARA Y, 1954, ANN ACADEMIAE SCIENT, V88, P1

[2]

Almond GabrielAbraham., 1965, POLITICAL ATTITUDES

[3]

ANDERSON R, 1977, J CONSUMER RES MAR, P185

[4]

ANDERSON RN, UNPUBLISHED

[5]

Bauer R.A., 1968, ADVERTISING AM CONSU

[6]

BECKER H, 1977, JB ABSATZ VERBRAUCHS, P266

[7] ORTHOGONAL ROTATION TO CONGRUENCE [J].

CLIFF, N .

[8] TRANSFORMATION OF FACTOR MATRICES TO ACHIEVE CONGRUENCE [J].

EVANS, GT .

[9]

GREYSER SA, 1971, HARVARD BUSINESS MAY, P18

[10]

GREYSER SA, 1966, PUBLIC OPINION Q SPR, P69