INFLUENCE OF INVOLVEMENT, COMMITMENT AND FAMILIARITY ON BRAND BELIEFS AND ATTITUDES OF VIEWERS EXPOSED TO ALTERNATIVE AD CLAIM STRATEGIES

被引：37

作者：

GILL, JD

GROSSBART, S

LACZNIAK, RN

机构：

[1] UNIV NEBRASKA,COLL BUSINESS ADM,LINCOLN,NE 68588

[2] IOWA STATE UNIV SCI & TECHNOL,COLL BUSINESS ADM,DEPT MKT,AMES,IA 50011

来源：

JOURNAL OF ADVERTISING | 1988年 / 17卷 / 02期

关键词：

D O I：

10.1080/00913367.1988.10673111

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 43

页数：11

共 58 条

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