A FRAMEWORK FOR THE USE OF POWER

被引：52

作者：

KASULIS, JJ ^{[1
]}

SPEKMAN, RE ^{[1
]}

机构：

[1] UNIV MARYLAND,COLLEGE PK,MD 20742

来源：

EUROPEAN JOURNAL OF MARKETING | 1980年 / 14卷 / 04期

关键词：

D O I：

10.1108/EUM0000000004899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：180 / 191

页数：12

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