THE MULTIPLE-CHOICE NESTED KNAPSACK MODEL

被引：22

作者：

ARMSTRONG, RD

SINHA, P

ZOLTNERS, AA

机构：

[1] RUTGERS STATE UNIV,GRAD SCH MANAGEMENT,NEWARK,NJ 07102

[2] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

关键词：

D O I：

10.1287/mnsc.28.1.34

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：34 / 43

页数：10

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[5] ZOLTNERS AA, 1979, REV SALES FORCE DECI