MCCONNELLS EXPERIMENTAL BRAND CHOICE DATA

被引：11

作者：

CHARLTON, P ^{[1
]}

EHRENBER.AS ^{[1
]}

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND

来源：

关键词：

D O I：

10.2307/3149699

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：302 / 307

页数：6

共 9 条

[1]

CHARLTON P, 1972, J MARKET RES SOC, V14, P171

CHATFIELD, C ;

EHRENBERG, ASC ;

GOODHARDT, GJ .

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1966, 129 :317-367

[3]

Ehrenberg, 1972, REPEAT BUYING THEORY

[4]

EHRENBERG AS, 1973, J ADVERTISING RES, V13, P21

[5]

EHRENBERG ASC, 1971, CONSUMER BEHAVIOUR

[6]

Massy W.F., 1970, STOCHASTIC MODELS BU

[7] REPEAT-PURCHASE ESTIMATION AND LINEAR LEARNING MODEL [J].

MCCONNELL, JD .

[8] DEVELOPMENT OF BRAND LOYALTY - EXPERIMENTAL STUDY [J].

MCCONNELL, JD .

[9] PRICE-QUALITY RELATIONSHIP IN AN EXPERIMENTAL SETTING [J].

MCCONNELL, JD .