MARKET SEGMENT RESPONSE TO MARKETING DECISION VARIABLES

[1] Frank R., 1972, MARKET SEGMENTATION

[2] FRANK RE, 1965, COMPUTER PROGRAMS AN

[3] FRANK RE, 1968, APPLICATIONS SCIENCE, P39

[4] FRANK RF, 1967, PROMOTIONAL DECISION, P149

[5] PATTERNS OF USE OF CONSUMER PURCHASE PANELS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 364 - 367

[6] Howard J. A., 1973, MARKETING MANAGEMENT

[7] Johnston J., 1972, ECONOMETRIC METHODS, V2nd edn

[8] Kotler P., 1967, MARKETING MANAGEMENT

[9] LESSIG V, 1970, FAL P C AM MARK ASS, P104

[10] USE OF VARIANCE COMPONENTS MODELS IN POOLING CROSS SECTION AND TIME SERIES DATA [J]. ECONOMETRICA, 1971, 39 (02) : 341 - &

[1] Frank R., 1972, MARKET SEGMENTATION

[2] FRANK RE, 1965, COMPUTER PROGRAMS AN

[3] FRANK RE, 1968, APPLICATIONS SCIENCE, P39

[4] FRANK RF, 1967, PROMOTIONAL DECISION, P149

[5] PATTERNS OF USE OF CONSUMER PURCHASE PANELS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 364 - 367

[6] Howard J. A., 1973, MARKETING MANAGEMENT

[7] Johnston J., 1972, ECONOMETRIC METHODS, V2nd edn

[8] Kotler P., 1967, MARKETING MANAGEMENT

[9] LESSIG V, 1970, FAL P C AM MARK ASS, P104

[10] USE OF VARIANCE COMPONENTS MODELS IN POOLING CROSS SECTION AND TIME SERIES DATA [J]. ECONOMETRICA, 1971, 39 (02) : 341 - &