TESTING A MODEL OF MESSAGE SIDEDNESS - 3 REPLICATIONS

被引：22

作者：

ALLEN, M

HALE, J

MONGEAU, P

BERKOWITZSTAFFORD, S

STAFFORD, S

SHANAHAN, W

AGEE, P

DILLON, K

JACKSON, R

RAY, C

机构：

[1] WAKE FOREST UNIV, WINSTON SALEM, NC 27109 USA

[2] UNIV TEXAS, AUSTIN, TX 78712 USA

[3] MIAMI UNIV, COMMUN, OXFORD, OH 45056 USA

来源：

COMMUNICATION MONOGRAPHS | 1990年 / 57卷 / 04期

关键词：

D O I：

10.1080/03637759009376203

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This experiment tested the results of a meta-analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta-analysis. Two-sided refutational messages were more persuasive than one-sided messages, which were in turn more persuasive than two-sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages. © 1990, Taylor & Francis Group, LLC. All rights reserved.

引用

页码：275 / 291

页数：17

共 38 条

[1] A VARIANCE EXPLANATION PARADOX - WHEN A LITTLE IS A LOT [J].