INFORMAL SOCIAL GROUP INFLUENCE ON CONSUMER BRAND CHOICE

被引：42

作者：

WITT, RE ^{[1
]}

机构：

[1] UNIV TEXAS,AUSTIN,TX

来源：

关键词：

D O I：

10.2307/3150086

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：473 / 476

页数：4

共 16 条

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[8]

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[9]

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