EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS

被引：926

作者：

BETTMAN, JR ^{[1
]}

PARK, CW ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15260

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 7卷 / 03期

关键词：

D O I：

10.1086/208812

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

引用

页码：234 / 248

页数：15

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