POST-TRANSACTION COMMUNICATIONS AND DISSONANCE REDUCTION

被引：39

作者：

HUNT, SD ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/1249819

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 51

页数：6

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[8]

Osgood C. E., 1957, MEASUREMENT MEANING

[9]

WYCKHAM RG, 1968, THESIS MICHIGAN STAT

[10]

ZALTMAN G, 1965, MARKETING CONTRIBUTI, P62