INITIAL ATTITUDE, SOURCE CREDIBILITY, AND INVOLVEMENT AS FACTORS IN PERSUASION

被引:38
作者
MCGINNIES, E [1 ]
机构
[1] AMER UNIV, WASHINGTON, DC 20016 USA
关键词
D O I
10.1016/0022-1031(73)90066-8
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:285 / 296
页数:12
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