CONSUMERS PERCEPTION OF MANUFACTURERS SUGGESTED LIST PRICE

被引：8

作者：

AHMED, SA

GULAS, GM

机构：

来源：

关键词：

D O I：

10.2466/pr0.1982.50.2.507

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：507 / 518

页数：12

共 21 条

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[5]

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[6]

GARDNER DM, 1976, J ADVERTISING, V5, P19

[7]

Glucksberg Sam, 1975, EXPT PSYCHOLINGUISTI

[8]

HARRIS RJ, 1978, J EXP PSYCHOL GEN, V107, P1

[9]

HOWARD JA, 1969, THEORY BUYER BEHAVIO

[10] FDA APPROACH TO DEFINING MISLEADING ADVERTISING [J].

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SMALL, C .