The Effect of Metaphor on Political Attitudes

被引：31

作者：

Johnson, Joel T. ^{[1
]}

Taylor, Shelley E. ^{[2
]}

机构：

[1] Harvard Univ, Cambridge, MA 02138 USA

[2] Univ Calif Los Angeles, Los Angeles, CA 90024 USA

来源：

BASIC AND APPLIED SOCIAL PSYCHOLOGY | 1981年 / 2卷 / 04期

关键词：

D O I：

10.1207/s15324834basp0204_6

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

An experiment was conducted to investigate the impact of metaphors embedded in news articles involving political figures and events. Seventy-two subjects read four brief articles which varied, according to condition, in the valence of the metaphor. It was hypothesized that subjects reading a positively valenced metaphor, which cast the subject of the comparison in a desirable light, would rate both the person and the issue mentioned in the news article more favorably than would subjects reading a negative metaphor. This hypothesis was confirmed, but only for more politically sophisticated subjects-those more attentive to political news were significantly more influenced by the experimental manipulation. It is suggested that these individual differences may be explained by a schema-based account of metaphor comprehension.

引用

页码：305 / 316

页数：12

共 19 条

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