EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS

[1] BANKS S, 1965, EXPERIMENTATION MARK

[2] BURGOYNE D, 1968, BUSINESS Q SUM, P56

[3] BUZZELL RD, 1965, PRODUCT PROFITABILIT

[4] CAIRNS JP, 1962, J MARKETING JUL, P34

[5] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67

[6] COX K, 1969, EXPERIMENTATION MARK

[7] DOMINICK B, 1952, 2 CORN U METH RES MA

[8] ENGEL JF, 1968, CONSUMER BEHAVIOR, pCH21

[9] *GEN FOODS CORP, 1963, MCK GEN FOODS STUD

[10] HENDERSON P, 1961, J ADVERTISING RE MAR, P15

[1] BANKS S, 1965, EXPERIMENTATION MARK

[2] BURGOYNE D, 1968, BUSINESS Q SUM, P56

[3] BUZZELL RD, 1965, PRODUCT PROFITABILIT

[4] CAIRNS JP, 1962, J MARKETING JUL, P34

[5] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67

[6] COX K, 1969, EXPERIMENTATION MARK

[7] DOMINICK B, 1952, 2 CORN U METH RES MA

[8] ENGEL JF, 1968, CONSUMER BEHAVIOR, pCH21

[9] *GEN FOODS CORP, 1963, MCK GEN FOODS STUD

[10] HENDERSON P, 1961, J ADVERTISING RE MAR, P15