MARKETING MANAGERS VIEW OF MARKETING-RESEARCH

[1] Bellenger DN., 1976, QUALITATIVE RES MARK

[2] DEMBY EH, 1978, COMMUNICATION

[3] GREENBERG BA, 1977, J MARKETING, P62

[4] HARDIN DK, 1978, COMMUNICATION

[5] HOLBERT N, 1974, J ADVERTISING RE DEC, P41

[6] HOLBERT NB, 1977, MARKETING NEWS 0909, P11

[7] KENNEDY RD, 1977, MARKETING NEWS 0909, P7

[8] MCCALL DB, 1974, J ADVERTISING RE AUG, P7

[9] NELEMS JH, 1979, MARKETING NEWS 0102, P7

[10] TWEDT DW, 1973, 1973 SURVEY MARKETIN

[1] Bellenger DN., 1976, QUALITATIVE RES MARK

[2] DEMBY EH, 1978, COMMUNICATION

[3] GREENBERG BA, 1977, J MARKETING, P62

[4] HARDIN DK, 1978, COMMUNICATION

[5] HOLBERT N, 1974, J ADVERTISING RE DEC, P41

[6] HOLBERT NB, 1977, MARKETING NEWS 0909, P11

[7] KENNEDY RD, 1977, MARKETING NEWS 0909, P7

[8] MCCALL DB, 1974, J ADVERTISING RE AUG, P7

[9] NELEMS JH, 1979, MARKETING NEWS 0102, P7

[10] TWEDT DW, 1973, 1973 SURVEY MARKETIN