IMPACT OF ACHIEVEMENT-MOTIVATION TRAINING ON SMALL BUSINESSES

被引：40

作者：

MIRON, D ^{[1
]}

MCCLELLAND, DC ^{[1
]}

机构：

[1] HARVARD UNIV,BOSTON,MA 02115

来源：

CALIFORNIA MANAGEMENT REVIEW | 1979年 / 21卷 / 04期

关键词：

D O I：

10.2307/41164830

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The social impact of achievement motivation training upon small businesses is summarized for nine programs conducted in five countries in the period 1963-1974. Financial impact of this training is also shown as it is used in combination with business education courses, in conjunction with technical training/consulting, as well as by itself. The training resulted in significant improvements in gross sales, net profit, and other areas in each of the applications. © 1979, The Regents of the University of California. All rights reserved.

引用

页码：13 / 28

页数：16

共 16 条

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