MARKETERS ATTITUDES TOWARD MARKETING CONCEPT

被引：58

作者：

BARKSDALE, HC ^{[1
]}

DARDEN, B ^{[1
]}

机构：

[1] UNIV GEORGIA, MKT DEPT, ATHENS, GA 30601 USA

来源：

关键词：

D O I：

10.2307/1250454

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 36

页数：8

共 15 条

[1]

ALLEN LA, 1959, DUNS REV MODERN INDU, V73, P40

[2]

BORCH FJ, 1957, MARKETING CONCEPT IT

[3] THE CHANGING-ROLE OF THE MARKETING FUNCTION [J].

BUND, H ;

CARROLL, JW .

[4]

BUND H, 1963, INNOVATION KEY MARKE, P17

[5]

Drucker P.F., 1969, MARKET COMMUN, V297, P60

[6]

FELTON AP, 1959, HARVARD BUS REV, V37, P55

[7]

HAHN AR, 1957, SALES MANAGE, V79, P64

[8] HAVE MANUFACTURING FIRMS ADOPTED THE MARKETING CONCEPT [J].

HISE, RT .

[9]

HOFFMAN C, 1963, INNOVATION KEY MARKE, P13

[10]

MCKITTERICK JB, 1957, FRONTIERS MARKETING