MEASURING MULTIPLE BUYING INFLUENCES

被引：33

作者：

KOHLI, AK ^{[1
]}

ZALTMAN, G ^{[1
]}

机构：

[1] UNIV PITTSBURGH, JOSEPH M KATZ SCH BUSINESS, PITTSBURGH, PA 15260 USA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 03期

关键词：

D O I：

10.1016/0019-8501(88)90003-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：197 / 204

页数：8

共 42 条

[1] ESTIMATING NONRESPONSE BIAS IN MAIL SURVEYS [J].

ARMSTRONG, JS ;

OVERTON, TS .

JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) :396-402

[2]

BELLIZZI JA, 1979, IND MARKET MANAG, V8, P213, DOI DOI 10.1016/0019-8501(79)90005-1

[3] AN ANALYSIS OF SOCIAL POWER [J].

Bierstedt, Robert .

AMERICAN SOCIOLOGICAL REVIEW, 1950, 15 (06) :730-738

[4]

BONOMA TV, 1982, HARVARD BUS REV, V60, P111

[5] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].

CAMPBELL, DT ;

FISKE, DW .

PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105

[6]

Cartwright D., 1965, HDB ORG, P1

[7] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J].

CHURCHILL, GA .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) :64-73

[8] FOUNDATIONS FOR A THEORY OF COLLECTIVE DECISIONS [J].

COLEMAN, JS .

AMERICAN JOURNAL OF SOCIOLOGY, 1966, 71 (06) :615-627

[9]

Cooley J. R., 1977, ED C P, V41, P243

[10] CONSTRUCT VALIDITY IN PSYCHOLOGICAL TESTS [J].

CRONBACH, LJ ;

MEEHL, PE .

PSYCHOLOGICAL BULLETIN, 1955, 52 (04) :281-302

← 1 2 3 4 5 →