COMPARISON OF 2 LOGIT MODELS IN THE ANALYSIS OF QUALITATIVE MARKETING DATA

被引：23

作者：

FLATH, D ^{[1
]}

LEONARD, EW ^{[1
]}

机构：

[1] EMORY UNIV, ATLANTA, GA 30322 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 04期

关键词：

D O I：

10.2307/3150813

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：533 / 538

页数：6

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[3] ANALYSIS OF QUALITATIVE DATA IN MARKETING-RESEARCH
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[4] LEONARD EW, 1978, THESIS OKLAHOMA STAT
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