CONTEXT-SENSITIVE HEURISTICS IN STATISTICAL REASONING

Previous work has shown that people use anchor-and-adjust heuristics to forecast future data points from previous ones in the same series. We report three experiments that show that they use different versions of this heuristic for different types of series. To forecast an untrended series, our subjects always took a weighted average of the long-term mean of the series and the last data point. In contrast, the way that they forecast a trended series depended on the serial dependences in it. When these were low, people forecast by adding a proportion of the last difference in the series to the last data point. When stronger serial dependences made this difference less similar to the next one, they used a version of the averaging heuristic that they employed for untrended series. This could take serial dependences into account and included a separate component for trend. These results suggest that people use a form of the heuristic that is well adapted to the nature of the series that they are forecasting. However, we also found that the size of their adjustments tended to be suboptimal. They overestimated the degree of serial dependence in the data but underestimated trends. This biased their forecasts.