THE CROSS-ELASTICITY OF DEMAND FOR NATIONAL NEWSPAPER ADVERTISING

被引：16

作者：

BUSTERNA, JC

机构：

来源：

JOURNALISM QUARTERLY | 1987年 / 64卷 / 2-3期

关键词：

D O I：

10.1177/107769908706400209

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：346 / 351

页数：6

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[5] THE ECONOMETRIC MODELING OF AGGREGATE CONSUMER-BEHAVIOR [J].

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[6]

OWEN BM, 1975, EC FREEDOM EXPRESSIO, P31

[7] ANTITRUST PROBLEMS IN NEWSPAPER INDUSTRY [J].

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[8]

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[9]

ROSSE JN, 1975, STUDIES IND EC, V56

[10]

ROSSE JN, 1980, J COMMUNICATION SPR, P65