PRESCHOOLERS UNDERSTANDING OF THE INFORMATIONAL FUNCTION OF TELEVISION ADVERTISING

被引：50

作者：

MACKLIN, MC

机构：

来源：

关键词：

D O I：

10.1086/209108

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：229 / 239

页数：11

共 39 条

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BROWN, AL .

[8] CHILDRENS CONSUMER INFORMATION-PROCESSING [J].

CALDER, BJ ;

ROBERTSON, TS ;

ROSSITER, JR .

[9]

Chandler M.J., 1982, HDB DEV PSYCHOL, P387

[10]

CHESTNUT RW, 1979, JSAS CATALOG SELECTE