BRAND IMAGE AND BRAND USAGE

被引：71

作者：

BIRD, M

EHRENBERG, ASC

机构：

[1] INT PUBL CORP,LONDON,ENGLAND

[2] BRITISH MARKET RES BUR LTD,LONDON,ENGLAND

[3] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND

来源：

关键词：

D O I：

10.2307/3150287

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：307 / 314

页数：8

共 12 条

[1]

ASSAEL H, 1968, J ADVERTISING RESEAR, V8, P4

[2] INTENTIONS-TO-BUY AND CLAIMED BRAND USAGE [J].

BIRD, M ;

EHRENBER.AS .

[3]

BIRD M, 1966, J ADVERTISING RES, V6, P4

[4] INTENTIONS-TO-BUY - AN ARITHMETICAL CORRECTION [J].

BIRD, M ;

EHRENBER.AS .

[5]

BIRD M, 1970, ADMAP, V7, P28

[6]

Bird M., 1969, ADMAP, V6, P27

[7]

BIRD M, IN PRESS

[8] ELEMENTS OF LAWLIKE RELATIONSHIPS [J].

EHRENBERG, AS .

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1968, 131 :280-+

[9]

EHRENBERG ASC, 1969, J MARKET RES SOC, V11, P305

[10]

EHRENBERG ASC, 1967, J ADVERTISING RES, V7, P2