STRATEGIC GROUPINGS AS COMPETITIVE BENCHMARKS FOR FORMULATING FUTURE COMPETITIVE STRATEGY - A MODELING APPROACH

Previous studies on strategic groups have examined issues such as the identification of strategic groups, the relationship between strategic groups structure and industry performance, and the movement of strategic groups over time. In contrast to previous studies, this paper uses the analytical concepts of game theory to explore the question of what strategic groups will exist in the future. These benchmark (future) strategic groups represent long‐run strategic positions available within an industry and thus reference points for firms in developing sustainable competitive strategies. The benchmark strategic groups are discussed and comments are offered to illustrate how firms can use the benchmark information to redirect their strategic positions in order to survive and remain competitive in the long run. Copyright © 1990 John Wiley & Sons, Ltd.