EFFECT OF INTOLERANCE OF AMBIGUITY UPON PRODUCT PERCEPTIONS

被引：16

作者：

BLAKE, BF

ZENHAUSE.R

PERLOFF, R

HESLIN, R

机构：

[1] UNIV PITTSBURGH,PITTSBURGH,PA 15213

[2] PURDUE UNIV,LAFAYETTE,IN 47907

[3] ST JOHNS UNIV,DEPT PSYCHOL,GRAND CENT & UTOPIA PARKWAYS,JAMAICA,NY 11432

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1973年 / 58卷 / 02期

关键词：

D O I：

10.1037/h0035651

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：239 / 243

页数：5

共 9 条

[1]

BARNETT H, 1964, EXPLORATIONS SOCIAL

[2] RISK HANDLING IN DRUG ADOPTION - THE ROLE OF COMPANY PREFERENCE [J].

BAUER, RA .

PUBLIC OPINION QUARTERLY, 1961, 25 (04) :546-559

[3] DOGMATISM AND ACCEPTANCE OF NEW PRODUCTS [J].

BLAKE, B ;

PERLOFF, R ;

HESLIN, R .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) :483-486

[4]

BUDNER S, 1962, J PERS, V30, P29

[5] PERSONALITY AND INNOVATION PRONENESS [J].

JACOBY, J .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) :244-247

[6]

KING C, 1967, 196 PURD U I RES BEH

[7]

KOPONEN A, 1960, J ADVERTISING RES, V1, P6

[8] PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR [J].

ROBERTSON, TS ;

MYERS, JH .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) :164-168

[9]

ROGERS E, 1967, APPLICATION SCIENCES

← 1 →