THE ROLE OF COMPETITIVE GROUPS IN STRATEGY FORMULATION - A DYNAMIC INTEGRATION OF 2 COMPETING MODELS

被引：43

作者：

BOGNER, WC ^{[1
]}

THOMAS, H ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL 61801

来源：

JOURNAL OF MANAGEMENT STUDIES | 1993年 / 30卷 / 01期

关键词：

D O I：

10.1111/j.1467-6486.1993.tb00295.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Alternative conceptualizations of competitive groups have been developed in the strategic management literature, namely, the 'strategic group' and the 'cognitive group'. These two views each have their own paradigm base and are often seen as incompatible explanations of intra-industry structure. This article analyses these two views and presents a model for each. It then goes on to develop an integrated model which uses both concepts as tools in framing strategy research. Propositions about the new model are also presented.

引用

页码：51 / 67

页数：17

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