ADVOCACY ADVERTISING AND THE BOUNDARIES OF COMMERCIAL SPEECH

被引：27

作者：

CUTLER, BD ^{[1
]}

MUEHLING, DD ^{[1
]}

机构：

[1] WASHINGTON STATE UNIV,COLL BUSINESS & ECON,PULLMAN,WA 99164

来源：

关键词：

D O I：

10.1080/00913367.1989.10673160

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：40 / 50

页数：11

共 31 条

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BRUDNEY, V .

[3]

Buchholz R. A., 1982, PUBLIC AFFAIRS REV, V3, P65

[4]

COE BJ, 1983, J ADVERTISING, V12, P27

[5] ADVERTISING AND 1ST AMENDMENT [J].

COHEN, D .

[6]

DAKINS L, 1978, DUNS REV, V111, P76

[7]

DARDENNE P, 1981, PUBLIC RELAT J, V37, P30

[8] THE RIGHT KIND OF BUSINESS ADVOCACY [J].

FOX, KFA ;

CALDER, BJ .

[9]

FOX KFA, 1986, CURRENT ISSUES RES A, V9, P61

[10]

Garbett TF., 1981, CORPORATE ADVERTISIN