GUIDE TO CONSUMERISM

被引：24

作者：

DAY, GS

AAKER, DA

机构：

[1] UNIV CALIF,BERKELEY,CA

[2] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

关键词：

D O I：

10.2307/1249814

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：12 / 19

页数：8

共 52 条

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[2]

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[3]

BAUER RA, 1968, ADVERTISING AM CONSU, P345

[4]

BIRMINGHAM RL, 1969, CASE WESTERN RESERVE, V20

[5] INDUSTRIAL SELF-REGULATION AND PUBLIC INTEREST [J].

BOYD, HW ;

CLAYCAMP, H .

[6]

CAPLOVITZ D, 1963, POOR PAY MORE

[7]

Carson R., 1964, SILENT SPRING

[8]

CLARK FE, 1942, PRINCIPLES MARKETING, P406

COHEN, D .

[10]

COHEN SE, 1968, ADVERTISING AGE 0108, V39, P59