ATTITUDE INTENSITY AND NEUTRAL POINT ON SEMANTIC DIFFERENTIAL SCALES

被引:18
作者
MCCROSKEY, JC
PRICHARD, SVO
ARNOLD, WE
机构
[1] MICHIGAN STATE UNIV,COLL COMMUN ARTS,DEPT SPEECH,LANSING,MI
[2] PENN STATE UNIV,UNIVERSITY PK,PA
[3] UNIV CONNECTICUT,STORRS,CT
关键词
D O I
10.1086/267561
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:642 / 645
页数:4
相关论文
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[2]   A SIMPLE TEST FOR MEASURING INTENSITY OF ATTITUDES [J].
MEHLING, R .
PUBLIC OPINION QUARTERLY, 1959, 23 (04) :576-578
[3]  
OSGOOD CE, 1957, MEASUREMENT MEANING, P155
[4]  
SHERIF M, 1961, SOCIAL JUDGMENT, P190