ADVERTISING, CONSUMER INFORMATION, AND PRODUCT QUALITY

被引：42

作者：

KOTOWITZ, Y ^{[1
]}

MATHEWSON, F ^{[1
]}

机构：

[1] UNIV TORONTO,INST POLICY ANAL,TORONTO M5S 1A1,ONTARIO,CANADA

来源：

BELL JOURNAL OF ECONOMICS | 1979年 / 10卷 / 02期

关键词：

D O I：

10.2307/3003352

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：566 / 588

页数：23

共 16 条

[1]

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[2]

BUSH RR, 1955, STOCHASTIC MODELS LE

[3] ADVERTISING AND WELFARE [J].

DIXIT, A ;

NORMAN, V .

BELL JOURNAL OF ECONOMICS, 1978, 9 (01) :1-17

[4]

Ferguson J. L., 1974, ADVERTISING COMPETIT

[5]

Festinger L., 1957, THEORY COGNITIVE DIS

[6]

GOULD JP, 1970, MICROECONOMIC F EMPL

[7]

KOTOWITZ Y, 1979, AM EC REV, V69

[8]

MONTGOMERY DB, 1969, MANAGEMENT SCI MARKE

[9] INFORMATION AND CONSUMER BEHAVIOR [J].

NELSON, P .

[10] ADVERTISING AS INFORMATION [J].

NELSON, P .