INDUSTRIAL SOURCE LOYALTY

被引：59

作者：

WIND, Y ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA

来源：

关键词：

D O I：

10.2307/3149637

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：450 / 457

页数：8

共 12 条

[1]

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[2]

CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[3]

GEOFFREY PE, 1962, PORTFOLIO SELECTION

[4] THE IMPORTANCE OF CONVENIENCE IN CONSUMER PURCHASING [J].

KELLEY, EJ .

[5]

LIPSTEIN B, 1959, 5TH P ANN C ADV RES

[6]

Massy W.F., 1966, KNOWING CONSUMER, P169

[7]

MORDECAI E, 1959, METHODS CORRELATION

[8]

Rulon PJ, 1951, HARVARD EDUC REV, V21, P80

[9]

WIND Y, 1968, ATTITUDE RESEARCH RO, P58

[10]

WIND Y, 1966, THESIS STANFORD U