IMPROVED EFFICIENCY AND REDUCED COST IN MARKETING

被引:7
作者
PARKER, DD
机构
关键词
D O I
10.2307/1248430
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:15 / 21
页数:7
相关论文
共 3 条
[1]  
ALEXANDER RS, 1960, MARKETING DEFINITION, P15
[2]   OPERATIONS-RESEARCH IN MAKING MARKETING DECISIONS [J].
MAGEE, JF .
JOURNAL OF MARKETING, 1960, 25 (02) :18-23
[3]   AIRFREIGHT FROM A MARKETING VIEWPOINT [J].
SHUTES, GM .
JOURNAL OF MARKETING, 1960, 25 (02) :39-43