N-DAYS OF CHRISTMAS - MODEL FOR COMPETITIVE ADVERTISING OVER AN INTENSIVE CAMPAIGN

被引：3

作者：

BELL, CE ^{[1
]}

机构：

[1] YALE UNIV,DEPT ADM SCI,NEW HAVEN,CT

来源：

关键词：

D O I：

10.1287/mnsc.14.9.525

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：525 / 535

页数：11

共 12 条

[1]

DAY RL, 1962, J ADVERTISING RE JUN

[2]

Dresher M, 1961, GAMES STRATEGY THEOR

[3] AN APPRAISAL OF MARKOV BRAND-SWITCHING MODELS [J].

EHRENBERG, ASC .

[4]

ENGEL JF, 1964, J ADVERTISING RES, V4, P42

[5]

FRIEDMAN L, 1958, OPERATIONS RES, V6

[6]

GILLMAN L, 1950, J AM STAT ASSOC, V45, P541

[7]

HERNITER JD, 1964, PROGR OPERATIONS RES, V2

[8]

KUEHN AA, 1961, MATH MODELS METHODS

[9]

MAFFEI RB, 1961, MATH MODELS METHODS

[10]

MILLS HD, 1961, MATH MODELS METHODS