REENGINEERING THE NEW PRODUCT INTRODUCTION PROCESS

被引：1

作者：

ARNOLD, GW ^{[1
]}

FLOYD, MC ^{[1
]}

机构：

[1] AT&T BELL LABS,DEPT SOFTWARE PROC ARCHITECTURE & ENGN,LIBERTY CORNER,NJ

来源：

AT&T TECHNICAL JOURNAL | 1992年 / 71卷 / 06期

关键词：

D O I：

10.1002/j.1538-7305.1992.tb00510.x

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The goal of new product introduction (NPI) is to create new offerings that satisfy customer needs. Achieving timeliness, performance, and price that delight the customer, at a cost that ensures profitability for the suppliers, is the measure of its success. These conditions become increasingly difficult to meet as customer expectations are fueled by advancing technology and growing competition. In this paper, we examine a specific example of NPI reengineering built on time-based competitiveness in Operations Systems. We then generalize from this experience and others within AT&T to compile a set of key best practices for NPI.

引用

页码：12 / 19

页数：8