MOTHERS COMMUNICATION ORIENTATION AND CONSUMER-SOCIALIZATION TENDENCIES

被引：66

作者：

CARLSON, L

GROSSBART, S

WALSH, A

机构：

[1] UNIV NEBRASKA,COLL BUSINESS ADM,LINCOLN,NE 68588

[2] IOWA STATE UNIV SCI & TECHNOL,COLL BUSINESS ADM,AMES,IA 50011

来源：

JOURNAL OF ADVERTISING | 1990年 / 19卷 / 03期

关键词：

D O I：

10.1080/00913367.1990.10673190

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines parent-child communication patterns and mothers’ consumer-socialization tendencies. Results indicate mothers’ concept-orientations are related to number of goals, discussing advertising, coviewing, coshopping, children’s influence, yielding, and granting children consumer independence. In contrast, socio-orientations are related to limits on children’s TV exposure and refusing requests. © 1990 Taylor & Francis Group, LLC.

引用

页码：27 / 38

页数：12

共 50 条

[1]

Abrams Bill, 1984, WALL STREET J, P27

[2] CONSUMER SOCIALIZATION - COMMENT [J].