Improving the Motivation and Retention of Online Students Through the Use of ARCS-Based E-Mails

被引：52

作者：

Huett, Jason ^{[1
]}

Kalinowski, Kevin ^{[2
]}

Moller, Leslie ^{[3
]}

Huett, Kimberly ^{[1
]}

机构：

[1] Univ West Georgia, Carrollton, GA 30118 USA

[2] Univ North Texas, Denton, TX 76203 USA

[3] Univ Sch Educ, Chico, CA USA

来源：

AMERICAN JOURNAL OF DISTANCE EDUCATION | 2008年 / 22卷 / 03期

关键词：

D O I：

10.1080/08923640802224451

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This study examined the use of ARCS-based, motivational mass e-mail messages designed to improve the motivation and retention of students enrolled in an online, entry-level, undergraduate computer applications course. Data from the Course Interest Survey, based on Keller's ARCS model, were gathered and analyzed for two online groups (one treatment and one control) and compared with a face-to-face class for differences in attention, relevance, confidence, satisfaction, and overall motivation. Based on the analysis, this article argues that simple, cost-effective, and easy-to-design mass e-mail messages show potential for addressing some of the motivational needs and retention concerns of online students.

引用

页码：159 / 176

页数：18