ORGANIZING COMPETITOR ANALYSIS SYSTEMS

被引：78

作者：

GHOSHAL, S ^{[1
]}

WESTNEY, DE ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

STRATEGIC MANAGEMENT JOURNAL | 1991年 / 12卷 / 01期

关键词：

D O I：

10.1002/smj.4250120103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA system by its members and its major users, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contribution and strengthen its role. Copyright © 1991 John Wiley & Sons, Ltd.

引用

页码：17 / 31

页数：15

共 14 条

[1]

ALSTON J, 1986, AM SAMURAI

[2] THINKING ONE-STEP AHEAD - THE USE OF CONJECTURES IN COMPETITOR ANALYSIS [J].