ARE PRODUCT ATTRIBUTE BELIEFS THE ONLY MEDIATOR OF ADVERTISING EFFECTS ON BRAND ATTITUDE

被引：1279

作者：

MITCHELL, AA ^{[1
]}

OLSON, JC ^{[1
]}

机构：

[1] PENN STATE UNIV,UNIVERSITY PK,PA 16801

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 03期

关键词：

D O I：

10.2307/3150973

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：318 / 332

页数：15

共 67 条

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